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Sunday, July 3 • 3:45pm - 4:45pm
Girls Und Robots – Re-Evaluating “Genre” Demarcations in Anime

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The evolution of the “Robot Anime" and “Magical Girl" genres since the 1960s has led to an expansion of target audience beyond their initial toy-sale-oriented origins and today the demarcation lines are blurred between the two. Looking at anime series today, we often find aspects of one in the other. Using the examples of the SF fandom controversy surrounding the original Gundam series, the development of the Macross franchise, and the coming-of-age of shojo manga with Hagio Moto and Takemiya Keiko, we will attempt to describe the various cultural and social factors surrounding how the requisites for anime genres have been maintained throughout the last five decades, while narrative complexity, visual grammar and media literacy have developed the core of the surrounding anime fandom culture.

avatar for Prof. Renato Rivera Rusca

Prof. Renato Rivera Rusca

Renato Rivera Rusca, M.A. is a graduate of the Japanese Studies program at Stirling University in Scotland and conducted his postgraduate research in sociology and Japanese popular culture in Osaka University and Kyoto University. He has lectured at the Manga Faculty at Kyoto Seika... Read More →

Sunday July 3, 2016 3:45pm - 4:45pm PDT
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